It's been a while since I personally had Kid Cudi on my radar. I had listened to MOTM non-stop and when MOTM came out, it was cool too. Maybe it didn't do it for me as its predecessor did. Maybe I just have never done drugs to be able to relate or see what he was seeing. Maybe the tunes weren't as banging. Or maybe it was that stupid ass Erase Me video with Kanye. Whatever it was I'm glad to see this new video from him.
When I saw Surface to Air was behind the project, I knew I was in for a treat. It was of course Cudi's Justice x S2A collaboration leather jacket era that I liked him most in. Not the Coked out, fan beating, BET stumbling era. Anyways, you can really tell this wasn't shot on anything that had the word Canon on the body. That said there must have been a crew of grips and electricians. Plenty of HMIs and hell maybe even craft.
The video starts in pre-circular fashion with an obscure psychiatrist speaking. We then see the back of someone we can only assume is Cudder. Same build, same leathery jacket feel. Then we see the real Cudi. Okay so I'm not going to go frame by frame but the video actually made me forget about the whole psychiatrist thing in the beginning which is rare for such a short narrative. Definitely Old Boy inspired. Loved the Kanye-esque cameo. The only part that took me out of it was when they made Kid Cudi actually fight. He looked like a 12 year old after practicing fight scenes from the Matrix. They did manage to eventually throw in a double for him and his other him... Whatever, check it out. Bravo!
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